Bachelor of Applied Business

In the Applied Management Fundamentals course, you will learn the core functions of management - planning, organising, leading and controlling. The course covers strategic planning, resource management and performance management. Case studies from companies like BHP and Rio Tinto illustrate management challenges in large-scale operations.

This course introduces the principles of accounting, focusing on the preparation and analysis of financial statements. You will learn about the key components of financial statements, including Balance Sheets, Statement of Profit and Loss, Statement of Cash Flows and Statement of Changes in Equity. The course covers fundamental accounting concepts such as double-entry bookkeeping, accruals and the accounting equation. Through practical exercises and case studies, students will develop the skills needed to prepare and interpret financial statements, which are crucial for decision-making.

This course covers professional communication skills, both written and verbal, that are essential in today’s business environment. You will learn how to write business reports, deliver presentations and use digital tools for communication. Special emphasis is placed on tailoring communication to different audiences and maintaining professional integrity in all interactions. Case studies from ASX companies such as Qantas and Westpac will explore effective communication strategies in business operations and crisis management.

This course introduces leadership concepts, theories and practices across modern professional environments. You will explore various leadership styles (transformational, transactional, authentic and servant), decision-making processes and the ethical responsibilities of a leader. The course covers topics such as team dynamics, adaptive leadership, strategic leadership and the role of a leader in driving success through continuous improvement. By engaging with practical exercises, case studies and group projects, you will develop your leadership skills and confidence in leading teams, making strategic decisions, and understanding the broader impact of leadership on organisational outcomes. As a core course across multiple disciplines, this subject highlights how effective leadership principles can be applied in diverse fields, including IT, Business and Engineering.

This course introduces marketing principles, including consumer behaviour, market segmentation, branding and digital marketing and how this will create and share value for the organisation and its customers. You will learn to develop marketing strategies that align with business objectives. Case studies from manufacturing and retail organisations such as Coca-Cola and Woolworths will provide practical insights into marketing in competitive industries.

This course explores the core principles of data analysis for business decision-making. You will learn how to collect, interpret and present data to generate insights that support effective managerial decision-making. By using tools such as Excel, Power BI, R and Tableau, you will develop the ability to apply data-driven insights to address key business challenges. Case studies from industries such as retail, finance and manufacturing will show how businesses leverage data to improve operational efficiency and decision-making.

This course introduces the basic legal principles that underpin business operations, with a focus on contract law, employment law, consumer protection, risk management and compliance. You will learn how to identify and mitigate legal risks in business settings, ensuring compliance with Australian laws and regulations. Case studies from companies such as Woolworths and Coles will illustrate how legal challenges can impact businesses.

This course introduces you to fundamental economic principles, including supply and demand, market structures, fiscal policy and the role of government in economic management. You will explore how economic factors influence business decisions and operations. Case studies from the Australian economy will be used to demonstrate the practical application of economic theory in business contexts.

This course focuses on strategic planning and decision-making in business to maximise competitive advantage for organisations. You will learn how to develop and implement business strategies, considering both internal and external factors. Tools like SWOT analysis and Porter’s Five Forces will be used to assess external business environments. Tools such as Value Chain, BCG Growth Matrix and the Ansoff Matrix will be used to assess the internal business environment. Case studies from BHP and Wesfarmers will illustrate how large organisations develop competitive strategies.

This course covers the principles of human resource management, focusing on recruitment, performance management, employee relations and legal compliance. You will explore how HRM aligns with business strategy and supports organisational success. Case studies from Westpac and Telstra demonstrate effective HR practices.

This course focuses on developing and implementing digital business strategies in response to the increasing digitalisation of the global economy. You will explore the role of technology in transforming business models, enhancing customer relationships and creating new value propositions. Topics include e-commerce, CRM, digital marketing, data analytics and digital transformation strategies. Case studies from companies like Amazon, Afterpay and Woolworths will highlight how digital strategies can drive growth, foster innovation and build long-lasting customer relationships.

This course explores the challenges and opportunities of managing businesses in an international context. You will learn how cultural differences influence leadership, communication and decision-making. Topics include globalisation, cross-cultural leadership, managing international teams and international business ethics. Case studies from companies like Cochlear and Rio Tinto will provide insights into how Australian businesses manage their operations across different cultural and regulatory environments. 

This course provides you with an understanding of corporate finance principles, including capital budgeting, financial markets and risk management. You will explore how companies make investment and financing decisions, with real-world case studies from Commonwealth Bank and BHP. Topics will include valuation methods, capital structure and cost of capital, with an emphasis on financial decision-making in corporate settings. 

This course covers the use of data analytics to inform business decision-making. You will learn how to collect, interpret visualise and analyse data to support decisions in areas such as marketing, finance and operations. Tools like Excel, Power BI and Tableau will be used to analyse data and create business insights. Case studies from Amazon and Woolworths will provide examples of how companies use data to drive performance. 

Undertake an industry placement in a real business environment, applying your knowledge and skills in a professional setting. This placement will allow you to gain practical experience, develop professional networks and understand the day-to-day operations of a business.

This course provides you with an understanding of the principles and practices of negotiation and conflict resolution in business settings. You will explore negotiation strategies, communication techniques and the psychology of negotiation, alongside conflict resolution frameworks that help resolve disputes in various business environments. The course will include both theoretical knowledge and practical exercises, such as role-playing and simulated negotiations, to help you develop effective negotiation skills. Case studies from industries like real estate, manufacturing and professional services will demonstrate how successful negotiation and conflict resolution can lead to better business outcomes and stronger relationships with stakeholders. 

This course examines the concept of corporate social responsibility (CSR) and its growing importance in contemporary business. You will learn how companies can operate ethically, contribute to sustainable development and engage stakeholders responsibly. Emphasis will be placed on the role of data and digital tools in enhancing CSR initiatives, allowing businesses to measure and communicate their impact more effectively. Case studies from companies like Woolworths and BHP will illustrate how CSR initiatives, supported by data insights, can strengthen business reputation and support long-term sustainability goals.

This course focuses on advanced leadership theories and the management of organisational change. You will learn how to lead teams through transformations, manage crises and foster innovation in a business setting. Case studies from Australia Post and ANZ illustrate leadership during times of change and uncertainty.

This course examines Enterprise Risk, corporate governance frameworks, and ethical decision-making in business. You will explore how organisations identify, assess, and mitigate risks while ensuring governance structures promote transparency and accountability. The course covers the roles and responsibilities of corporate boards, regulatory compliance, and risk management frameworks, such as ISO 31000. Case studies from large companies like Commonwealth Bank and Telstra will highlight governance failures, risk mismanagement, and best practices for improving corporate integrity. Smaller companies will also be studied to gain insight into the impact and influence of risk and governance on organisations of smaller scale. 

This course focuses on the strategic role of human resource management (HRM) in achieving business goals. You will explore advanced HRM practices such as talent acquisition, employee development and performance management, with a focus on aligning HR strategies with business objectives. Case studies from Google and Microsoft demonstrate how strategic HRM supports organisational growth and innovation. 

This course provides a comprehensive introduction to project management frameworks and methodologies, including Agile and Waterfall, used to manage projects from inception to completion across various industries. You will develop essential skills in project scheduling, budgeting, risk management, and stakeholder communication while gaining hands-on experience with industry-standard tools such as JIRA and Microsoft Project to enhance team collaboration and task tracking.

The Capstone Project allows you to apply the knowledge and skills they have gained throughout the program to a real-world business challenge. You will work individually or in groups to solve a complex business problem for a hypothetical or real client, focusing on areas such as strategy, operations, marketing, or finance. This project will integrate various aspects of their learning to demonstrate their ability to think critically, apply business theory, and offer innovative solutions.

Undertake an industry placement in a real business environment, applying your knowledge and skills in a professional setting. This placement will allow you to gain practical experience, develop professional networks and understand the day-to-day operations of a business.

This course introduces you to digital transformation as a key driver of innovation in business. You will explore how emerging technologies like artificial intelligence, blockchain and cloud computing reshape business processes, customer engagement and competitive strategies. Case studies from companies like IBM and Amazon will demonstrate how organisations harness digital transformation to maintain a competitive edge and drive growth.

This course explores the role of management accounting in strategic decision-making within global organisations. You will learn how to use management accounting tools and techniques to inform business strategies, manage costs and improve performance in diverse business contexts. The course emphasises the importance of understanding cultural and market differences in financial planning, costing, budgeting and performance evaluation. Case studies from multinational companies like Nestlé and Unilever illustrate how management accounting practices can vary across regions and how cultural considerations impact financial decision-making.